{
    "id": 2876,
    "date": "2024-03-28T17:00:16",
    "date_gmt": "2024-03-28T17:00:16",
    "guid": {
        "rendered": "https:\/\/inovat-consulting.com\/?p=2876"
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    "modified": "2024-03-28T17:15:51",
    "modified_gmt": "2024-03-28T17:15:51",
    "slug": "storytelling-na-hotelaria",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/inovat-consulting.com\/en\/storytelling-na-hotelaria\/",
    "title": {
        "rendered": "Storytelling na hotelaria: Criar narrativas para cativar h\u00f3spedes"
    },
    "content": {
        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"2876\" class=\"elementor elementor-2876\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a482b e-flex e-con-boxed e-con e-parent\" data-id=\"a0a482b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55a9a9d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"55a9a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/inovat-consulting.com\/wp-content\/uploads\/2024\/03\/13.jpg?fit=960%2C540&amp;ssl=1\" class=\"attachment-large size-large wp-image-2878\" alt=\"Storytelling na hotelaria\" srcset=\"https:\/\/i0.wp.com\/inovat-consulting.com\/wp-content\/uploads\/2024\/03\/13.jpg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/inovat-consulting.com\/wp-content\/uploads\/2024\/03\/13.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/inovat-consulting.com\/wp-content\/uploads\/2024\/03\/13.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/inovat-consulting.com\/wp-content\/uploads\/2024\/03\/13.jpg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3485004 e-flex e-con-boxed e-con e-parent\" data-id=\"3485004\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71f5e73 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"71f5e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quem nunca passou as tardes de ver\u00e3o a ouvir aquele tio da terra contar as hist\u00f3rias mais fascinantes de sempre? Por mais distra\u00eddos e pouco focados no mundo, existe algo que todos os humanos t\u00eam em comum: gostar de ouvir hist\u00f3rias.<\/span><\/p><p><span style=\"font-weight: 400;\">Apresentamos-te o conceito de Storytelling. Surgindo da palavra &#8220;<\/span><i><span style=\"font-weight: 400;\">Tell<\/span><\/i><span style=\"font-weight: 400;\">&#8221; &#8211; contar e &#8220;<\/span><i><span style=\"font-weight: 400;\">Story<\/span><\/i><span style=\"font-weight: 400;\">&#8221; &#8211; hist\u00f3ria, storytelling \u00e9 nada mais que a arte de saber contar hist\u00f3rias. Esta t\u00e9cnica sempre esteve presente nas nossas vidas, muitas vezes sem nos apercebermos. Seja diretamente ligada \u00e0s artes, seja no cinema, teatro ou literatura, o conceito storytelling, apesar de ter um nome invulgar, n\u00e3o \u00e9 novo. Mas de onde \u00e9 que surge o &#8220;storytelling na hotelaria&#8221;?<\/span><\/p><p><span style=\"font-weight: 400;\">Recentemente, o storytelling passou tamb\u00e9m a ser utilizado como ferramenta de marketing. Uma hist\u00f3ria tem o poder de chamar a aten\u00e7\u00e3o e de criar uma conex\u00e3o emocional com quem te segue, fazendo com que exista uma maior proximidade entre o teu neg\u00f3cio e o teu p\u00fablico. Pronto para explorar mais sobre o mundo do storytelling na hotelaria e aprender a criar narrativas para cativar novos h\u00f3spedes? <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a6f12 e-flex e-con-boxed e-con e-parent\" data-id=\"f5a6f12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7385fd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d7385fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Storytelling na hotelaria: Era uma vez um hotel\u2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e207df3 e-flex e-con-boxed e-con e-parent\" data-id=\"e207df3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b94dee9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b94dee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nem todas as hist\u00f3rias devem come\u00e7ar com um \u201cEra uma vez\u2026\u201d, at\u00e9 porque nem todas as hist\u00f3rias s\u00e3o necessariamente contos de fadas. Quando falamos do conceito de storytelling, e neste caso, em criar narrativas para o teu estabelecimento, referimo-nos a conseguir tornar o teu neg\u00f3cio numa narrativa interessante que te destaque da concorr\u00eancia. Como, perguntas tu?<\/span><\/p><p><span style=\"font-weight: 400;\">Come\u00e7a por entender e desenterrar tudo o que sabes sobre o teu neg\u00f3cio. \u00c0s vezes, as informa\u00e7\u00f5es que te parecem menos relevantes s\u00e3o aquelas que se tornam em grandes hist\u00f3rias.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De onde surgiu a ideia para o teu neg\u00f3cio? Foi um sonho de crian\u00e7a que sempre idealizaste? Ou talvez uma heran\u00e7a familiar que decidiste continuar? Ou quem sabe descobriste um talento \u00fanico e decidiste explor\u00e1-lo? Explora a origem do teu neg\u00f3cio;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onde est\u00e1 localizado o teu estabelecimento? Qual \u00e9 a hist\u00f3ria por tr\u00e1s da regi\u00e3o em que se encontra? Quais s\u00e3o as tradi\u00e7\u00f5es locais e as caracter\u00edsticas \u00fanicas desta terra? Explora a hist\u00f3ria e as peculiaridades da localidade;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quem faz parte da tua equipa? Sempre foi a mesma desde o in\u00edcio ou houve mudan\u00e7as ao longo do tempo? S\u00e3o colegas de longa data ou amigos pr\u00f3ximos que se juntaram a ti nesta jornada? Partilham os mesmos valores e vis\u00e3o para o neg\u00f3cio? Explora as hist\u00f3rias individuais dos membros da tua equipa e como se encaixam na narrativa geral do teu neg\u00f3cio.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Como podes ver, todas as quest\u00f5es podem tornar-se em material interessante para a narrativa do teu estabelecimento. N\u00e3o desvalorizes o mais \u00ednfimo dos detalhes, eles podem ser a chave para o teu sucesso. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6c6cac e-flex e-con-boxed e-con e-parent\" data-id=\"a6c6cac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c08435 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5c08435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O poder do storytelling para aumentar receitas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dff370 e-flex e-con-boxed e-con e-parent\" data-id=\"2dff370\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-448f7d6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"448f7d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sabias que quando ouvimos uma hist\u00f3ria, o nosso c\u00e9rebro liberta oxitocina? Esta hormona, tamb\u00e9m conhecida como a &#8220;hormona do amor&#8221;, ajuda-nos a formar la\u00e7os com os outros. \u00c9 por isso que quando lemos um livro ou vemos um filme, criamos empatia e uma conex\u00e3o emocional com as personagens na hist\u00f3ria.<\/span><\/p><p><span style=\"font-weight: 400;\">Al\u00e9m disso, o nosso c\u00e9rebro est\u00e1 programado para responder a hist\u00f3rias de forma t\u00e3o v\u00edvida que criamos imagens mentais que nos transportam para dentro da narrativa. \u00c9 como se estiv\u00e9ssemos a viver a hist\u00f3ria lado a lado com as personagens. Quando estas imagens mentais s\u00e3o cuidadosamente constru\u00eddas atrav\u00e9s de uma narrativa envolvente, a hist\u00f3ria torna-se mais real e impactante para quem a est\u00e1 a ouvir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d299316 e-flex e-con-boxed e-con e-parent\" data-id=\"d299316\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ea468 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a4ea468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A psicologia do storytelling<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edcac3b e-flex e-con-boxed e-con e-parent\" data-id=\"edcac3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4054899 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4054899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">J\u00e1 te aconteceu ler um livro e imaginar as personagens, mas depois, ao ver a vers\u00e3o cinematogr\u00e1fica, sentires-te desapontado com as representa\u00e7\u00f5es? Pois \u00e9, acontece a todos. Este fen\u00f3meno prova como as imagens mentais que criamos enquanto ouvimos ou lemos uma hist\u00f3ria s\u00e3o pessoais, moldando a nossa experi\u00eancia e a nossa liga\u00e7\u00e3o com a narrativa de uma forma \u00fanica.<\/span><\/p><p><span style=\"font-weight: 400;\">A raz\u00e3o pela qual o storytelling funciona t\u00e3o bem para o aumento de receitas na hotelaria \u00e9 porque permite aos hot\u00e9is, alojamentos locais e outros empreendimentos, conectarem-se com potenciais clientes a um n\u00edvel emocional. Ao partilhar hist\u00f3rias que s\u00e3o relacion\u00e1veis, inspiradoras ou humor\u00edsticas, podes construir um sentido de confian\u00e7a e empatia com os teus h\u00f3spedes. \u00c9 a psicologia por tr\u00e1s do storytelling que o torna numa ferramenta t\u00e3o poderosa<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8d11a9 e-flex e-con-boxed e-con e-parent\" data-id=\"d8d11a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5187ef4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5187ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A tua hist\u00f3ria at\u00e9 pode ser incr\u00edvel, mas tens de saber comunic\u00e1-la<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-879c412 e-flex e-con-boxed e-con e-parent\" data-id=\"879c412\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fad63b4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fad63b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por mais impressionante que a hist\u00f3ria do teu neg\u00f3cio seja, a forma como esta \u00e9 comunicada \u00e9 essencial para transmitir a percep\u00e7\u00e3o pretendida!\u00a0 N\u00e3o basta ter uma hist\u00f3ria pronta que sabes que o teu p\u00fablico vai adorar, \u00e9 fundamental saber como cont\u00e1-la.<\/span><\/p><p><span style=\"font-weight: 400;\">Uma ideia \u00e9 adicionar uma p\u00e1gina dedicada exclusivamente \u00e0 hist\u00f3ria do teu neg\u00f3cio no teu website, onde possas detalhar a jornada desde o conceito inicial at\u00e9 ao presente. Podes tamb\u00e9m, utilizar as redes sociais como plataformas para partilhar a tua hist\u00f3ria atrav\u00e9s de v\u00eddeos ou posts que transmitam a ess\u00eancia e valores do teu estabelecimento, mostrando momentos-chave e experi\u00eancias memor\u00e1veis que os h\u00f3spedes podem esperar. Existem v\u00e1rias formas de comunicar a tua hist\u00f3ria, e nem sempre \u00e9 necess\u00e1rio recorrer ao texto escrito.<\/span><\/p><p>Precisas de ajuda com a gest\u00e3o das tuas redes sociais? Na inovaT oferecemos servi\u00e7os de marketing digital especializado para o setor hoteleiro. Entra em <a href=\"https:\/\/inovat-consulting.com\/pt\/contact\/\" target=\"_blank\" rel=\"noopener\">contacto<\/a> connosco e descobre mais sobre os nossos servi\u00e7os.<\/p><p><span style=\"font-weight: 400;\">Outra ideia que podes adotar, \u00e9 transformar a tua equipa em personagens da tua hist\u00f3ria, destacando as suas personalidades e contribui\u00e7\u00f5es para a experi\u00eancia dos h\u00f3spedes. Cria uma experi\u00eancia onde te certificas de que todos os teus h\u00f3spedes conhecem os valores e tradi\u00e7\u00f5es do teu estabelecimento, seja atrav\u00e9s da decora\u00e7\u00e3o que reflete a tua hist\u00f3ria, do ambiente acolhedor que crias ou at\u00e9 mesmo atrav\u00e9s da carta do restaurante, onde cada prato conta um cap\u00edtulo da narrativa.<\/span><\/p><p><span style=\"font-weight: 400;\">N\u00e3o subestimes o poder da comunica\u00e7\u00e3o na apresenta\u00e7\u00e3o da tua hist\u00f3ria. Utiliza todas as ferramentas dispon\u00edveis, desde o online ao offline, para garantir que a tua narrativa \u00e9 transmitida de forma envolvente e impactante ao teu p\u00fablico-alvo, desde o check-in ao check-out. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-966a6f7 e-flex e-con-boxed e-con e-parent\" data-id=\"966a6f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8afdc4e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8afdc4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Storytelling na hotelaria: Por onde come\u00e7ar?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7570616 e-flex e-con-boxed e-con e-parent\" data-id=\"7570616\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c40c46c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c40c46c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se acreditas que o teu hotel tem o potencial para criar uma narrativa cativante e atrair mais h\u00f3spedes, mas n\u00e3o sabes por onde come\u00e7ar, fala connosco. Somos verdadeiros contadores de hist\u00f3rias e acreditamos que podemos levar a narrativa do teu neg\u00f3cio mais longe.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Para al\u00e9m de servi\u00e7os de <a href=\"https:\/\/inovat-consulting.com\/pt\/services\/\" target=\"_blank\" rel=\"noopener\">marketing digital<\/a>, tamb\u00e9m oferecemos servi\u00e7os de branding, consultoria e desenvolvimento de projetos, e muito mais. Entra em contacto atrav\u00e9s do <a href=\"tel:912 913 951\">+351 912 913 951<\/a> ou envia-nos um email para <\/span><a href=\"mailto:geral@inovat-consulting.com\"><span style=\"font-weight: 400;\">geral@inovat-consulting.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>",
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        "rendered": "<p>Quem nunca passou as tardes de ver\u00e3o a ouvir aquele tio da terra contar as hist\u00f3rias mais fascinantes de sempre? [&hellip;]<\/p>",
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